Friday, 9 July 2010

Solely for the purpose of keeping you up to date with the latest fashion news (and nothing to do with the fabulous shopping!) I attended The Clothes Show, London last Friday and was very impressed with what the second year of the show in its new London venue had to offer.

As usual the shopping opportunities were amazing, with an impressive range of brands in both clothing and in beauty and cosmetics. Not only were there plenty of stalls to keep shoppers happy for hours but there were many little events going on around Earls Court to keep you entertained. The style stage had fashion and beauty demonstrations, showing the audience how to wear current summer trends trend reports for autumn/winter 2010 collections so visitors. Fresh20 is a charity aiming to improve health in poverty stricken countries by providing clean water for drinking and sanitation. They appeared in Earls Court with a giant water tank into which celebrities were submerged for photo shoots. We caught KissFM morning show DJ Charlie Hedges’ shoot, and I was impressed by how glamorous and composed she managed to look while in a giant tank of water!

The show in the Fashion Theatre was most definitely the highlight of the day. Hosted by Dave Berry, known for presenting T4 from 2006/07 the show kicked off with a topless male model presenting a goody-bag to one lucky audience member and a performance from boy band ‘The Wanted’ who got the crowd screaming with a performance of their soon to be released debut single All Time Low. The fashion show itself was themed around 'fashion capitals of the world', and kicked off with an outstanding Japanese themed dance performance, followed by a selection of quirky ‘Tokyo style’ outfits including creative silhouettes, garish colours and even a panda bear style jumpsuit. New York followed Tokyo, opening with a street dance scene, all of the dancers wore brightly coloured street attire, the men in tracksuits and the girls in mini skirts, skin tight t-shirts and leggings. The models then took to the stage displaying a range of New York style outfits, from casual sportswear to street fashion. The dancers took over from the models once again to introduce the high fashion look of Italy, with all the men in suits and the women in beautiful dresses and trouser suits, an elegant dance scene was performed before the models came out to display more elegant Italian style attire. Following on from Italy came Paris, with a Moulin Rouge themed dance scene to open. With the women in lace, silk, ruffles and frills the fun and sexy face of Parisian fashion was shown to avid watchers before the models came out in floor length dresses, decorative hats and smart yet stylish trouser suits, displaying its chic, elegant and mature face. Finally came the capital that the audience had been waiting for and London style hit the catwalk. Celebrating the best of British style from 2009 and spring/summer 2010 and showcasing the new autumn/winter collections for this year, the performers ensured that the show was one to remember. Adorned in a variety of outfits that ranged from punk to rave to Smart Street the dancers and models celebrated London fashion to the sound of The Clash and ended the forty-five minute fashion showcase to tumultuous applause.

We also headed to the Firetrap party this week on Tues 29th, which was held to display their spring/summer 2011 collection. The event was held in a converted warehouse, with a DJ set up on one side and a bar on the other. It was a busy event with over 100 people attending, and we even saw one of the dancers from the Clothes Show heading up to the bar. The clothes showcased were edgy, urban and perfect for London street wear.

That’s all from me this week, as usual I will be keeping my eyes open for all the latest fashion news and celebrity style throughout the week so you guys can know what’s going on and what will keep you ahead of the fashion pack.

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